An empathy map is a collaborative tool your team can use to gain a deep insight into customers.
🚀 Just add your own logo and start using this canvas 🚀
What is this tool?
Much like a user persona, an empathy map can represent a group of users, such as a customer segment.
Why use this tool?
Visually display user attitudes and behaviours in an empathy map helps teams align with a deep understanding of end users.
What is the download?
You'll get a keynote, PDF and powerpoint copy of this canvas.
You can find more information about empathy mapping at: https://www.nngroup.com/articles/empathy-mapping/
Empathy Map Canvas